As the year turns, one of our drawings quietly made its way around the world: a Nordic baby sleeping outdoors in winter, wrapped warmly, parents watching from inside with mugs in hand.
In just a few days, it reached 1,2 million people, perhaps because it touches on something many of us recognise instinctively: babies sleep so well in fresh air when they are neither too hot nor too cold. This is where natural merino wool quietly does its work.
Why Natural Woollies workMerino wool is not about “keeping warm” in a blunt, one-way sense.
Its real strength is thermoregulation:• Wool fibres trap air, creating gentle insulation without overheating• They absorb and release moisture vapour, helping the body stay dry• They respond to temperature changes, buffering warm–cool–warm transitions• They reduce sudden thermal stress, a common reason for disturbed sleep
In practice, this means:a baby can sleep peacefully outdoors, in changing weather, without waking from being too cold, too warm, or damp. This is fibre physics refined by nature, and trusted for generations in Nordic climates.
By choosing grow-along ManyMonths Woollies, you are choosing:• longer use, across seasons and stages• fewer replacements• garments designed to be adjusted, repaired, and handed downSlow fashion isn’t loud. It’s thoughtful.
And we are still here after some difficult years because of families like you who continue to choose it. We are deeply grateful to walk this path with you.
One last chanceMany of you asked, so yes, we’re offering one final opportunity to use:LOVESLOW -25% (valid for a short time only) on MaMidea.com .
Consider it a New Year’s thank-you, and a gentle nudge if something has been waiting in your basket, perhaps something just for you this time.
Thank you for being here. Thank you for trusting natural materials.And thank you for helping keep slow fashion alive.
Wishing you a slow, beautiful start to 2026,BettinaFounder & designer
PS! Our office and warehouse are closed on December 1st and 6th, and part of our team is on holiday until December 7th. Orders are, of course, received as usual, and we’ll be back to processing and replying as quickly as possible after the break.
As the year turns, one of our drawings quietly made its way around the world: a Nordic baby sleeping outdoors in winter, wrapped warmly, parents watching from inside with mugs in hand.
In just a few days, it reached 1,2 million people, perhaps because it touches on something many of us recognise instinctively: babies sleep so well in fresh air when they are neither too hot nor too cold. This is where natural merino wool quietly does its work.
Why Natural Woollies workMerino wool is not about “keeping warm” in a blunt, one-way sense.
Its real strength is thermoregulation:• Wool fibres trap air, creating gentle insulation without overheating• They absorb and release moisture vapour, helping the body stay dry• They respond to temperature changes, buffering warm–cool–warm transitions• They reduce sudden thermal stress, a common reason for disturbed sleep
In practice, this means:a baby can sleep peacefully outdoors, in changing weather, without waking from being too cold, too warm, or damp. This is fibre physics refined by nature, and trusted for generations in Nordic climates.
By choosing grow-along ManyMonths Woollies, you are choosing:• longer use, across seasons and stages• fewer replacements• garments designed to be adjusted, repaired, and handed downSlow fashion isn’t loud. It’s thoughtful.
And we are still here after some difficult years because of families like you who continue to choose it. We are deeply grateful to walk this path with you.
One last chanceMany of you asked, so yes, we’re offering one final opportunity to use:LOVESLOW -25% (valid for a short time only) on MaMidea.com .
Consider it a New Year’s thank-you, and a gentle nudge if something has been waiting in your basket, perhaps something just for you this time.
Thank you for being here. Thank you for trusting natural materials.And thank you for helping keep slow fashion alive.
Wishing you a slow, beautiful start to 2026,BettinaFounder & designer
PS! Our office and warehouse are closed on December 1st and 6th, and part of our team is on holiday until December 7th. Orders are, of course, received as usual, and we’ll be back to processing and replying as quickly as possible after the break.