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 ECO Fashion 




Design & Production


MaMAll Babyidea™, MaM® and ManyMonths™ products are designed in Scandinavia, Finland with the underlying idea of offering products supporting an attachment parenting lifestyle, valuing the nature around us and bringing the joy and comfort only the most wonderful materials can bring to both babies and parents alike.

We are committed to ongoing product development. We engage babies and parents in all new projects, we use and wash and evaluate samples ourselves, and we listen to feedback from all the countries where our products are sold. We do it for You, and for our families. Our inspiration comes from the Scandinavian environment, the experiences of the wise women in our families, the wishes of our precious children and the need of filling the gap of the fashion industry and the urge of getting back to nature.

Our head designer Bettina Lindblom has two children of her own, with the third awaited in the winter of 2011. She loves the creative process in all its stages and our products may start out as brief sketches on today's newspaper drawn in the silence of the night, from which they turn into small patterns cut from kitchen towels and long written explanations or brainstorming sessions with her design team, coordinator Sanniminni Sakari and seamstress Anu Kampman. From the early stages the route to the finalized product is long and involves many other dedicated and skilled people, all as valuable to the process of providing you with the high quality products we are proud to offer.



We often receive questions about the actual manufacturing process and below we have collected some pictures from a visit to the sewing facility in China where the main part of our garments are made. Bettina Lindblom and photographer Jerry Downs spent a couple of weeks following and documenting the process of fabric becoming clothing in pictures. Not showed here are all the preparations with several sets of product samples and testing, the fibres becoming yarn, the yarn becoming fabric and the fabric being dyed. But already these manufacturing stages happening at the sewing facility are highly fascinating and well worth another thought.


Our sewing facility is a GOTS-certified, eco-friendly, Scandiavian-owned company founded in 2004 leading the way in ethical textile manufacturing. We are cooperating very closely with our coordinators at the sewing facility and usually communicate with them every office day by email and Skype throughout the year. All members of the staff are 21+ years of age. The working days are eight hours long as here in Finland and the employees are paid at least 20% more than local wages. They have health insurance and 3 months of maternity leave paid by the company, no forced overtime and a minimum of six full days off each month. A nourishing lunch is served daily. The facilities are light and modern, the machinery professional and cleaning is done very frequently to keep the air fresh.

Our facility is paying special attention to safety concerns, both at the workplace and in the use of fabric dyes, and they only work with dye houses that have been tested for harmful substances. The Öko-Tex Standard 100 is followed and lab tests are frequently conducted by SGS to ensure that no harmful dyeing agents have been added during the manufacturing process.

Kaavojen leikkausta

When the garment design is ready, the sampling process with revisions is done, and when the fabrics are in the making it is time to make the final patterns for the products. They are carefully cut by skilled hands from thick, sturdy material.


All incoming fabric rolls are checked metre for metre on a special light table to ensure that the material that is used in production doesn't have dying mistakes, knots, holes or other flaws.


Kankaat tarkastetaan tarkasti
Valmistykseen käytetään vain laadukkaita materiaaleja
Kankaat pinotaan siistiksi nipuksi

In addition to fabric all accessories need to be decided on and ordered in time, including elastic, threads, buttons, snaps, bindings, hook-and-loop material, labels etc. A lot to keep track on!

Proceeding to cutting is a fascinating process that needs special care. In the pictures our 100% merino wool fabric is shown. It is made from tread on a circular knitting machine and when proceeding to cutting (after checking on the light table) it needs to be cut and placed by hand into a neat, flat pile.


The actual cutting is done with something that looks like a vertical saw according to the preprepared patterns and cutting plan. The cutting work needs a lot of concentration as already a small mistake can ruin a lot of fabric.

Kangaspinot leikataan tarkasti leikkurilla
Palat niputetaan

The pieces for different items are sorted, collected in piles and marked colour by colour in preparation for the sewing. Sewing is then done on specialised high-quality (mostly Japanese) machines.


Ompelijat työssään
Ompelija työssään

All the seamstresses and sewers in our facility have at least 2 years of previous experience in the field and they are between 21 and 50 years old.


The man on the picture to the right is the mechanic responsible for the smooth workability of all the machinery. An important team member and expert in his own field.


Tehtaassa työskentelee myös koneiden korjaaja
Paketit Office

ManyMonths The Story of the ManyMonths Long Rib Booties

In this final series of pictures the process of making our ManyMonths Long Rib Booties can be seen. As customers we usually think that small items should be cheap, and yes, a smaller quantity of fabric is needed, but the manufacturing process can be quite time-consuming and complicated. Interestingly enough it is much faster to make t-shirts for adults than our popular winter booties for babies.

Näin valmistuvat tossut

In the first picture the sole part of the booties is marked by hand. In the second picture the cute ManyMonths Explorer size label is sewn in place on the front part of the bootie. In the third picture the ergonomic knee and foot-operated sewing can be followed. In pictures four and five the bootie is turned around and quality checked to ensure that the parts are sewn correctly.

After the sewing process is finalized all products are checked separately, scanned for needles and needle parts, ironed/steamed, hang-tags attached and packed in pre-prepared packaging.

From the first idea to the final product on a store shelf usually one to several years pass. The actual manufacturing process usually takes around 3-4 months from making the fabrics to dying, cutting, sewing and the final packing.


MaMWhen you buy a Babyidea™, MaM® or ManyMonths™ product be assured that you have made a good choice. We care. And we are happy to know that you care too. About making a difference. About making a natural choice. About supporting ethical manufacturing. About safety, and about the happiness of your child. Knowing that your baby will be comfortable, enjoying the best materials and products that are designed by a mother and tested by families. Like you. Like us. Caring for our world - together.

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